Thursday, April 8, 2010

Shopping for a Cause

Want to help the world while you shop?

There’s an app for that.

CauseWorld, a new free iPhone and Android app, lets users donate to charity just by walking into their favorite stores – and CauseWorld’s sponsors pick up the tab.  And with money tight in this economy, being able to give to the causes you love without footing the bill is a pretty big deal.  

For example, CauseWorld’s new partnership with Kraft Foods allows users to make a difference just by going grocery shopping.

Here’s how it works:
  • Head to your local grocery store and pull out your phone to "check in" to the location-aware CauseWorld app. By doing so, you automatically earn "karma points."
  •  As you shop, use your phone to scan the barcode on certain Kraft products like Chips Ahoy! and Jello-O (no purchase necessary) to earn even more karma points.
  • Once you have enough karma points, you can spend them on one of 15 charities in the app, from rebuilding Haiti to reforestation projects to feeding a family in the U.S. 

And CauseWorld is putting its money where its mouth is. Since it launched on December 23, CauseWorld users have helped:
  • Provide clean water for 80,000 people for a month in Sudan (CHF International)
  • Provide 8.5 million liters of clean water in developing countries (Children's Safe Drinking Water) 
  • Offset 1.7 million pounds of carbon
  • Provide 188,000 meals to people in the U.S. 
  • Plant 46,000 trees 
  • Donate 19,600 books for children

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